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PRICING GUIDE · 2026

WHAT DOES A SMALL BUSINESS WEBSITE ACTUALLY COST IN SOUTH FLORIDA?

Straight answers. No "starting at" games, no discovery calls to get a number. Here's what everyone in South Florida is really charging in 2026 — DIY builders, freelancers, local studios, and big agencies — and what's actually behind the price tag.

✓ Real 2026 prices✓ Written by an actual builder✓ 6 min read
TL;DR

A real professional small business website in South Florida runs $2,000 to $5,000 one-time from a local studio like us. DIY builders like Squarespace are ~$300/year but cost you 40+ hours. Downtown agencies charge $10,000+ for the same result most small businesses need. Anyone under $1,000 is selling you a template with your logo on it. Anyone over $8,000 for a standard site should be doing serious strategy and copywriting work — ask what's included.

THE FOUR OPTIONS, HONESTLY COMPARED

DIY BUILDERSSquarespace, Wix, GoDaddy, WordPress.com$200–$500/yr
Good: $0 up front, cheap monthly, unlimited editsBad: 30–60 hours of your time, template look, no strategy, you're on your own
Best if you love this stuff and have the weekends free.
CHEAP FREELANCERFiverr, Upwork, 'my nephew does websites'$300–$1,500
Good: Cheapest human option, someone else does the clickingBad: Usually a template, spotty communication, hard to reach for changes, might disappear
Fine for a placeholder. Rarely brings in customers.
LOCAL SMALL STUDIOFloriYEAH and shops like us$2,000–$5,000
Good: Custom design, real strategy, fast turnaround, actually answers the phone, no contractsBad: Not as cheap as DIY, not as fancy as a big agency
The sweet spot for most small businesses.
BIG AGENCYDowntown Miami / Fort Lauderdale agencies$10,000–$50,000+
Good: Big teams, deep strategy work, brand systems, ad campaignsBad: Long timelines, expensive retainers, overkill for a plumber or salon
Right for companies doing $2M+ that need a marketing department.
WHY THE PRICE RANGE IS SO WIDE

A $500 website and a $15,000 website can look almost identical in a screenshot. What you're really paying for is what happens around the pixels: how fast it loads, whether it ranks on Google, how easy it is to change, and whether anyone picks up the phone in six months when you need help.

The three big price drivers:

  • Who's building it. A solo freelancer overseas is $500. A South Florida studio is $3,000. A Miami agency is $25,000. Same six pages.
  • Custom vs. template. Templates are $500–$1,500. A design built for your business, your photos, and your customers is $2,000+.
  • What's actually included. Copywriting, photography, SEO setup, hosting, email, and support easily double the "just a website" price — and usually should.

THE HIDDEN COSTS NOBODY QUOTES

The build price is one number. The all-in first-year number is another. Always ask for both.

Domain name$12–$20/year
Hosting$10–$30/month
Business email (per user)$6–$12/month
SSL certificateFree (should be included)
Stock photos$10–$30 each, or $30/mo unlimited
Ongoing edits$75–$150/hour, or a monthly Care Plan
Redesign in 3–5 yearsSame as original build
HOW WE DO IT

WHAT FLORIYEAH CHARGES — AND WHY

One flat price. No "starting at." No packages designed to confuse you into the middle one. Most small business sites land between $2,000 and $4,500 one-time, built in about a week, with an optional Care Plan if you want us on-call for future changes.

You own the domain. You own the site. No contracts. If you leave, we'll help you pack. That's it — that's the whole pitch.

See the actual number →

QUESTIONS PEOPLE ASK BEFORE THEY CALL US

What does a small business website actually cost in 2026?

For a real professional site — custom design, mobile-friendly, fast, on your own domain — expect $1,500 to $8,000 one-time from a local designer or small studio. Big-city agencies charge $10,000 to $50,000+ for the same result. DIY builders like Squarespace and Wix run $200 to $500/year in software, plus your time (usually 30-60 hours to get something you actually like).

Why is there such a huge price range?

Three things drive it: who builds it (freelancer vs. studio vs. agency), how custom the design is (template vs. built for you), and what's included (just pages, or copywriting, photos, SEO, hosting, and support). A $500 site and a $15,000 site can look similar in screenshots — the difference is speed, support, and whether it actually brings in customers.

Is Squarespace or Wix cheaper than hiring someone?

Cheaper in dollars, more expensive in hours. Most small business owners we talk to spent 40+ hours on a DIY site, still didn't love it, and eventually paid someone to redo it. If your time is worth $50/hour, a 40-hour DIY project is a $2,000 site — you just paid yourself instead of a designer.

What's a fair price for a South Florida small business site?

For a 5-8 page site with custom design, mobile responsive, contact form, and basic SEO: $2,000 to $5,000 one-time is the honest local range. Anything under $1,000 is usually a template with your logo dropped in. Anything over $8,000 for a standard small business site should include real strategy work, copywriting, and photography.

What are the hidden costs nobody mentions?

Domain ($15/year), hosting ($10-30/month), email ($6/user/month), SSL (usually free now), stock photos ($10-30 each), and updates (either your time or $75-150/hour). A 'cheap' $500 site can easily cost $1,500/year to actually run. Ask for the all-in first-year number, not just the build price.

READY FOR A REAL NUMBER?Text us what you've got — we'll tell you exactly what it'll cost, in plain English, on the first call. Or dial 754-253-7431.
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